Nowadays shirt sponsorship is one of the most lucrative aspects of football, with the likes of Man United and Liverpool commanding upwards of £20m-a-year to have a company's name emblazoned on their kit. But which brand has enjoyed the most success in English football? We decided to take a look...
Man United – Sharp (1982-2000) - 18 trophies
Man United's association with Sharp became a symbol for their success throughout the '90s, but the electronic brand's sponsorship of the Red Devils predates even Sir Alex Ferguson, stretching back to 1982. After 18 years on the front on United's shirts, Sharp were replaced by Vodafone, but still managed to enjoy an unrivalled 23 trophies, including six Premier League titles and the 1999 Champions League crown with the club.
Six League titles, six FA Cups, one League Cup, six Charity/Community Shields one European Cup, one Cup Winners' Cup*, one Super Cup, one Intercontinental Cup
Vodafone (2000-2006) - four trophies
In 2000, Vodafone became only the second ever shirt sponsor in the history of the club. With Vodafone emblazoned across the front of their shirts United picked up just four trophies in six years, including two Premier League titles, an FA Cup and a Charity Shield.
Two League titles, One FA Cup, One Community Shield
AIG (2006-2010) - nine trophies
When Man United signed a shirt sponsorship deal with AIG in 2006, it became one of the highest grossing deals in world football. Despite the deal being cut short as AIG went into financial meltdown, Man United ensured that they didn't fall apart on the pitch, most notably winning three Premier League crowns and the 2008 Champions League.
Three League titles, two League Cups, two Community Shields, one European Cup, one Club World Cup
Aon (2010-present) - three trophies
Aon are the latest Man United sponsor, reportedly agreeing a four-year deal worth an estimated £80m. Their partnership has already seen one league title and two Community Shields.
One League title, two Community Shields
Liverpool – Hitachi (1979-1982) - eight trophies
Liverpool's first shirt sponsor coincided with their development into arguably the world's best side at the time. Japanese electronics and engineering company Hitachi were the company to help financially support the club and executives would have loved to see Paisley's side pick up eight trophies in three years. They didn't feature on the European Cup winning shirts, however, as sponsorship was prohibited from European competition at the time.
Two League titles, two League Cups, two Community Shields±, two European Cups*
Crown Paints (1982-1988) - 11 trophies
While Hitachi represented the establishment of Liverpool as a football force, Crown Paints is the sponsor most Liverpool fans will think of when reminiscing about the club's dominance throughout the '80s. Crown enjoyed the publicity of the club's most successful period in their history, winning no fewer than 11 trophies, including four league titles and a European Cup.
Four League titles, one FA Cup, three League Cups, two Community Shields, one European Cup*
Candy (1988-1992) - five trophies
The Candy sponsored shirts of the late '80s saw Liverpool's decline as a superpower of British football, but still yielded a league title and two FA Cups.
One League title, two FA Cups, two League Cups
Carlsberg (1992-2010) - 11 trophies
One of the most recognisable shirt sponsors of the modern era, Liverpool's association with Carlsberg is on a par with Man United's link to Sharp. The Danish lager company presided over 11 trophies during their 18-year deal with the club, including their memorable 2005 Champions League victory.
Two FA Cups, three League Cups, two Community Shields, one European Cup, one UEFA Cup, one UEFA Super Cup
Standard Chartered (2010-present) - one trophy
The Standard Chartered sponsorship deal of 2010 is one of football's most lucrative deals, worth an estimated £20m per year. So far it has only seen one League Cup success.
One League Cup
WINNER: CROWN PAINTS
Arsenal – JVC (1981-1999) - 10 trophies
JVC's 18-year sponsorship of Arsenal from 1981 to 1999 saw the Gunners pick up 10 trophies including their memorable double of 1998.
Three League titles, two FA Cups, two League Cups, two Community Shields, one Cup Winners' Cup*
Dreamcast (1999-2002) - three trophies
Arsenal's deal with SEGA Dreamcast ahead of the 1999/00 season lasted just three years, but yielded three trophies in that period, including a Premier League title and an FA Cup.
One League title, one FA Cup, one Community Shield
O2 (2002-2006) - 5 trophies
The last time Arsenal won a trophy they were sponsored by mobile phone network O2. The club's association with the brand saw the club pick up the second double in their history, as well as two Community Shields.
One League title, two FA Cups, two Community Shields
Chelsea – Gulf Air (1983-1984) - one trophy
Despite being a Second Division side at the time, Chelsea managed to strike it rich with a shirt sponsorship deal with middle eastern airline Gulf Air for the 1983/84 season. Despite lasting just one year, it proved a good omen as the Blues won the Second Division title that year.
One League title (second division)
Commodore (1987-1993) - two trophies
The late '80s and early '90s saw a boom in the video games market and Chelsea were to benefit from that greatly, bagging a shirt deal with Commodore from 1987-1993. During that period the club picked up two trophies, the Second Division title and the Full Members Cup (remember that?).
One League title (second division), one Full Members Cup
Coors (1994-1997) - one trophy
Chelsea in the '90s will be remembered for a number of things, perhaps most notably their horrendous Coors sponsored grey and orange away kit. It was not all bad, though, the Blues picked up an FA Cup for their troubles.
One FA Cup
Autoglass (1997-2001) - five trophies
From 1997-2001 there was only one premier windscreen repair company big enough to proudly display their brand across Chelsea's shirts. During that four-year deal the Blues didn't crack, winning five trophies including an FA Cup and UEFA Cup Winners' Cup.
One FA Cup, one League Cup, one Community Shield, one UEFA Cup Winners' Cup, one UEFA Super Cup
Fly Emirates (2001-2005) - two trophies
Fly Emirates represent money and that's certainly what Chelsea found themselves rolling in once Roman Abramovich turned up. The airline's sponsorship of Chelsea saw the club win their first league title in 50 years.
One League title, one League Cup
Samsung (mobile and other) (2005-present) - 10 trophies
Having established themselves as the newest force in European football, Chelsea picked up Korean electronics giants Samsung in 2005. Since their deal with the club began, Chelsea have won two Premier League titles, four FA Cups and most notably the 2012 Champions League.
Two League titles, four FA Cups, one League Cup, one Community Shield, one Champions League
Tottenham – Holsten (1983-1995)(1999-2002) - three trophies
Tottenham enjoyed their partnership with German pilsner brewers Holsten so much, that they brought them back for a second stint. Over the accumulated 15-year association, Spurs picked up an FA Cup and UEFA Cup.
One FA Cup, one Community Shield, one UEFA Cup
Hewlett-Packard (1995-1999) - one trophy
The mid-'90s represented a period of mediocrity for Spurs and their return of just one trophy while sponsored by Hewlett-Packard underlined this.
One League Cup
Mansion (2006-2010) - one trophy
Prior to agreeing a multi-million pound deal with a global financiers, Tottenham's venture into the Asian market saw them sponsored by online betting company Mansion. The company's logo was accompanied by the Chinese word for Mansion (Ming'shen) and saw them win the League Cup.
One League Cup
*European competition did not allow shirt sponsors during this period
± No sponsor